True, Brooksider Shelly DeMotte is giving $30,000 worth of her ultra-hip new designer "Whirly Girls" bracelets in this year's schmooze packs for performers and presenters at the Grammys Wednesday. But, hey, it's just business.

"You know what? I don't even care if I watch the Grammys or not," DeMotte says matter-of-factly. "Makes no difference to me. Because these bracelets are going into a bag with $16,000 worth of stuff, and they're being presented to these people in the `green rooms,' and they're not even going to be looking at them until the next day."

Also in the glam-sacks: Tic Tacs, Lady Speedstick bars and something called a "tongue brush."

Translation: DeMotte has no illusions about watching Joan Rivers critique her jewelry on TV while Janet Jackson skitters past.

That said, "it's still a very prestigious thing," DeMotte says. And let the record show there is some cool stuff in the baskets besides DeMotte's bracelets. Platinum diamond earrings, Ipods from Apple Computer, a Casio computerized wristwatch that takes and downloads digital photos.

The bottom line for DeMotte?

"I own a marketing company, so I'm no dummy," she muses. "This is not about giving away all this jewelry to celebrities. This is about media coverage for us. A year ago they gave away a pair of flip-flops at the Grammys, and afterward they sold 10,000 pair at $185 a pair in 90 days. And they're still selling almost a year later. That's what this is all about."

Here's the math:

"To do this thing with the Grammys meant coughing up 225 bracelets," DeMotte says. "Then the packaging had to look awesome. But that's why it was worth this tremendous expense."

DeMotte's overall take on the concept of giving gift bags to rock stars: